SocialToolsGuides & Tutorials
Short, practical guides on getting more out of TikTok, Instagram, video exports and image optimisation — each one linked to the tools that do the work.
JPG vs WebP: Which Should You Use?
WebP is smaller at the same quality. JPEG is still the safest thing to hand to someone else.
Read guide →Images · 6 min readHow to Compress Images Without Ruining Them
Most photos can lose half their weight before anyone notices. The order of operations is what matters.
Read guide →Video · 5 min readVideo Aspect Ratios Explained
Aspect ratio describes shape; resolution describes size. Confusing the two is what causes cropped heads.
Read guide →TikTok · 6 min readTikTok Hashtags: What They Do and How Many to Use
Hashtags on TikTok are classification, not distribution. Use them to describe, not to beg.
Read guide →Video · 6 min readReels vs TikTok: Export Settings Compared
Same frame, different interface. One export can work for both if you plan the safe zones.
Read guide →Instagram · 5 min readInstagram Bio Ideas: 150 Characters, Used Properly
The bio is the only part of your profile that can explain the account in words. Spend the characters carefully.
Read guide →Design · 5 min readSocial Media Image Sizes: The Only List You Need
Correct dimensions mean no cropping, no upscaling and no soft re-encoded uploads.
Read guide →Instagram · 6 min readHow to Write Instagram Captions People Actually Read
Instagram shows about 125 characters before “more”. Everything depends on that first line.
Read guide →Instagram · 7 min readThe Instagram Hashtag Strategy That Still Works
Thirty hashtags is allowed. Five to ten relevant ones almost always performs better.
Read guide →TikTok · 5 min readHow to Choose a TikTok Username You Won't Regret
A handle is the one thing on your profile you cannot easily change. Pick it for five years, not five weeks.
Read guide →TikTok · 6 min readHow to Write a TikTok Bio That Converts Viewers Into Followers
Eighty characters decide whether a viewer follows you or scrolls away. Here is how to use them.
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