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Images · 5 min read · 12 March 2026

JPG vs WebP: Which Should You Use?

WebP has been supported by every major browser for years. The remaining question is not whether it works, but where a JPEG is still the better hand-off.

File size at matched quality

In practice WebP lands 25–35% smaller than JPEG for the same perceived quality on photographs, and considerably smaller on flat graphics where JPEG struggles with sharp edges.

What WebP adds

  • Transparency, which JPEG cannot do at all.
  • Lossless mode, useful for graphics and screenshots.
  • Animation, as a lighter alternative to GIF.

When to stay with JPEG

  • Files you email or hand to a client who may open them in older software.
  • Print workflows and stock submissions, which often require JPEG or TIFF.
  • Uploads to platforms that re-encode anyway — the saving is lost.

A simple rule

Use WebP for anything you publish on a page you control, and JPEG for anything that leaves your control. Convert rather than re-export from the original when you only need the format changed.

Tools mentioned in this guide