Images · 5 min read · 12 March 2026
JPG vs WebP: Which Should You Use?
WebP has been supported by every major browser for years. The remaining question is not whether it works, but where a JPEG is still the better hand-off.
File size at matched quality
In practice WebP lands 25–35% smaller than JPEG for the same perceived quality on photographs, and considerably smaller on flat graphics where JPEG struggles with sharp edges.
What WebP adds
- Transparency, which JPEG cannot do at all.
- Lossless mode, useful for graphics and screenshots.
- Animation, as a lighter alternative to GIF.
When to stay with JPEG
- Files you email or hand to a client who may open them in older software.
- Print workflows and stock submissions, which often require JPEG or TIFF.
- Uploads to platforms that re-encode anyway — the saving is lost.
A simple rule
Use WebP for anything you publish on a page you control, and JPEG for anything that leaves your control. Convert rather than re-export from the original when you only need the format changed.