Engagement Rate Calculator
Enter followers, reach or impressions plus interactions to get an engagement rate with the formula shown.
Totals are averaged per post
Enter your followers to see the engagement rate.
How it works
- 1Choose followers, reach or impressions.
- 2Enter the audience number.
- 3Add likes, comments, shares and saves.
- 4Read the rate and the formula used.
Features
- Three calculation methods.
- Average over several posts.
- Formula displayed for transparent reporting.
Frequently Asked Questions
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