SocialToolsFree Social Media Marketing Tools
Measure what your posts actually do. Tag every link so analytics shows which post sent the visit, and calculate engagement rate the same way each time so you can compare posts, accounts and creators fairly.
25 tools available
Marketing Tools
UTM Link Builder
Create campaign tracking links for analytics.
Use ToolMarketing ToolsEngagement Rate Calculator
Engagement rate by followers or reach, with the formula shown.
Use ToolHow these tools can help
Without UTM tags, visits from your bio link or story arrive in analytics as 'direct' or 'referral' and you cannot tell which post worked. Consistent tags and one engagement formula make results comparable.
- Tagging the link in bio for each campaign.
- Comparing engagement of two creators before a partnership.
- Reporting monthly engagement with the same formula.
- Tracking which story or post drove sales.
Prefer the reasoning behind the numbers? The SocialTools guides explain the limits, formats and trade-offs each tool applies.